The beef checkoff recently engaged in several meetings at the National Restaurant Association's 2015 Show, which was attended by 65,000 people.
"It is vitally important for the checkoff to be visible with national foodservice operators in order to deepen existing relationships," says Jana Malot, Beef's Image Committee co-chair. "The NRA show is a platform where the checkoff can share what farmers and ranchers are doing to continuously improve how they raise beef, as well as to explain to information-seeking consumers how beef goes from pasture to plate by utilizing websites such as factsaboutbeef.com and videos such as the recently-released Pasture to Plate video."
As part of the Supply Chain Management Executive Study Group, Season Solorio, executive director of issues and reputation management for the beef checkoff, was invited to speak on a panel along with other animal protein representatives (pork and chicken) to discuss issues that affect the supply chain, such as antibiotics, sustainability and animal welfare.
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