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Consumers Seek Convenience, Nutrition, Safety

A comprehensive study by ag economists at Kansas State University (KSU) and Michigan State University (MSU) found that nutrition, safety and convenience are important factors in shoppers´ attitudes toward buying beef

A comprehensive study by ag economists at Kansas State University (KSU) and Michigan State University (MSU) found that nutrition, safety and convenience are important factors in shoppers´ attitudes toward buying beef. Price is also a factor but modest price fluctuations have small discernable impacts on beef demand.

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