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Fighting back

England's red meat industry has relaunched www.meatandhealth.com, a website designed to remind consumers and health professionals that red meat is a great source of protein, heart-healthy fats, vitamins and minerals (particularly iron). The website was set up a decade ago in recognition that health professionals and their patients needed balanced and accurate advice on healthy eating. The new look

England's red meat industry has relaunched www.meatandhealth.com, a website designed to remind consumers and health professionals that red meat is a great source of protein, heart-healthy fats, vitamins and minerals (particularly iron). The website was set up a decade ago in recognition that health professionals and their patients needed balanced and accurate advice on healthy eating. The new look offers interactive features, up-to-date news items, topical opinion pieces from leading health professionals and recipes for good health.

TAGS: Marketing