Beef Magazine is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

NCBA Video: Redefining Animal Welfare

BEEF magazine editors Amanda Radke and Jamie May asked producers to define the term "animal welfare" at the Cattle Industrys Convention and NCBA Trade Show in Denver, CO.

Each producer had their own unique definition that confirmed the importance of animal welfare in producing a safe and wholesome end product, but despite their differences, they all agreed it was time to take the term back. It is our industry, our traditions and our definition.

We invite you to take a look and share your definition, as well. Stop by BEEF Daily to learn more about our take on animal welfare and handling.