For many consumers, selecting a cut of beef at the meat case can be intimidating. Unlike a bag of frozen chicken breasts, which essentially taste and look the same every time, the variety of beef cuts, and respective cooking methods, can be confusing.
To address this problem, the North American Meat Institute has unveiled a new app called MyMeatUp, which was designed to assist millennial consumers with their meat purchases.
Available for download on both Android and Apple devices, this is the only free app available that provides a full guide to beef, pork, lamb and veal cuts found in the meat case.
The app breaks down the various meat cuts for each species, as well as explains different cooking methods. There are sections for broil, grill, braise, roasted, pan-frying, stir-frying, crockpot, microwave cooking and smoking.
In addition to the cuts and cooking guides, there’s a searchable glossary of terms that are frequently found on a label such as natural, grass-fed, antibiotic-free and no hormones added.
There are recipe ideas, as well. Consumers can choose from meal ideas like 30-minute chili, beef and black bean tostadas, barbecue beef skillet with cornbread, or Asian beef steaks and noodles.
The creators also built in tips for shopping, storing fresh meat, prepping, thawing, cooking and storing leftovers, and there’s even a section of meat myths with videos that address common misconceptions in the meat industry.
This handy app is a great all-in-one tool that we need to get in the hands of our consumers. Check it out, download it to your phone and let your friends on social media know what you think. Get all of the details here.
The opinions of Amanda Radke are not necessarily those of beefmagazine.com or Penton Agriculture.