Beef Magazine is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Video: Become An MBA



The MBA Program—that’s Masters of Beef Advocacy—has trained more than 2,000 people in how to convincingly talk about the value and the role of beef production in modern society. And those 2,000 people aren’t all cattlemen. Some are chefs, consumers, retail executives and others with an interest and a stake in the beef business. Daren Williams, National Cattlemen’s Beef Association executive director of communications, explains the program and how cattlemen can get involved.