Doc & Connie Hatfield High Desert Ranch, Brothers, OR Founders of Country Natural Beef

Sponsored by John Deere, the BEEF Trailblazer Award is bestowed annually by BEEF editors to industry individuals whose industry contributions and farsighted leadership were instrumental in pushing forward significant research, programs or projects that benefited the industry and improved the production and profit environment for U.S. beef producers. This is the award’s 16th year.