The steaks are sizzling in South Korea, where consumers have a taste for American beef that they can’t get enough of. In a 12-page spread, a high-end lifestyle magazine called Korean Lifestyle features U.S. beef, focusing on U.S. Prime beef and the luxury of dining out at restaurants that serve it.
The article featured ribeyes, striploins and tenderloins, and it’s evident that the taste and competitive price of our product is driving demand for U.S. beef and creating a great working relationship with the South Koreans. The article even suggested healthy beef menu ideas and encouraged children to eat red meat daily.
You can read all about the magazine feature at the U.S. Meat Export Federation, but here are a few statistics worth passing along.
- A January 2012 survey found that 52.3% of consumers had purchased U.S. beef compared to 48 % in 2011 and just 22% in 2010.
- Per-capita beef consumption increased by more than 20% in 2011 to 23.5 lbs.
- Through the first 11 months of 2011, U.S. beef exports to South Korea were up 38% in volume and 32% in value vs. 2010, reaching 307.9 million lbs. valued at $618.3 million.
2011 marked record beef export performance, creating a positive outlook in the beef industry. Last year, U.S. beef production exported (including variety meat) approached 15% and export value equated to more than $200/fed steer or heifer slaughtered.
Do you expect the export market to continue to rise in 2012? Do you see it as a value-added component to your operation?
Just a reminder, we are still accepting entries for our Winter Wonderland Photo Contest until Sunday, Feb. 12. Take a peek at the entries received so far here. To enter, email your photos to Amanda.Radke@penton.com.