The National Beef Quality Assurance (BQA) program is hosting a Facebook photo contest that will run through June 5. Each week, this checkoff-funded program asks a question on its Facebook page and producers are encouraged to submit a photo to illustrate what the question is asking.
For example, this is the second week of the contest, and this week’s question is, “‘BQA is my story, what’s yours? The use of antibiotics is a hot topic across the entire beef community. This week, we want you to share your story and photos on how you use BQA judicious use guidelines to responsibly administer antibiotics to the cattle you care for.”
In response to these questions, producers have submitted photos of calves in the chute, pairs on pasture, record books, and even kids enjoying safe, wholesome beef kabobs.
Along with the photo, producers are asked to explain how the image represents the question theme of the week. For example, Kate Hagans submitted a photo along with this description, “Cattle producers follow BQA guidelines for administering antibiotics to cattle when sick. In comparison, this is similar to when a sick person visits a doctor in order to receive the correct medication needed to become healthy. If you are in hopes of discontinuing the use of antibiotics in livestock, would you be content with doctors refusing to treat you?”
Each week, the BQA Facebook page will award one winner a BQA vest from Cabela’s valued at $50. To wrap up the contest, the four winning photographers will be eligible to win a grand prize of an Omaha Steaks package valued at $250. Winners are announced weekly, and the grand prize winner will be announced on June 13.
“Consumers continue to be more engaged in the discussion about where their food comes from and how it is raised,” says Chase DeCoite, associate director of the BQA program, in a press release about the contest. “Producers all have great stories and photos to share. Engage with us today on Facebook and share YOUR positive ‘AgVocating’ story!”
I’m happy to promote this contest as it’s a great way to connect with consumers on social media and have important discussions about antibiotic use, as well as the guidelines producers follow to ensure beef is safe and healthy for our customers to enjoy.
I encourage you to participate in this contest. With great prizes and an opportunity to speak about your best animal handling practices, it’s definitely a win-win! Thanks to the beef checkoff for running such a fun and educational contest online!
The opinions of Amanda Radke are not necessarily those of beefmagazine.com or Penton Agriculture.
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