Yesterday, I wrote about losing weight by skipping diet plans and just eating healthy, nutrient-dense beef. While the saying, “abs are made in the kitchen, not the gym,” applies well here in that if you’re diet is in line, your waistline will follow, the second component to living a healthy lifestyle is being active.
I’ve been a member of Team ZIP (zinc, iron and protein) for years, and there’s a growing trend of folks -- from cattle ranchers to everyday consumers -- to join in the fun by wearing a beef jersey and running for America’s favorite protein.
For example, the South Dakota Beef Industry Council has developed Team Beef. Several races designated in our state throughout the year, where folks can promote beef as a part of their training and race-day fuel.
I’ve long said promoting to athletes is a huge opportunity for beef producers. After all, these runners spend mega bucks on protein powders, shakes and bars, and they could save a lot of money and get a better bang for their nutrition buck by simply choosing beef. This is a great market to be a part of, and I’m proud to see more and more cattle producers getting in on the action.
A great report appeared recently on an Amarillo, TX-based station website, kxan.com, about a member of the Texas Beef team.
“The expression ‘all hat and no cattle’ doesn’t have any meaning to Austinite Parvaneh Moayedi, who now holds a Guinness Book of World Records title. Moayedi and her husband, Steve Holehan, spent many weekends running in marathons, a passion they’ve shared for the last 12 years. The couple made a goal to run as many marathons as possible, beginning with one marathon a month. Over the past five years they have run marathons in all 50 states. In 2010, they ran 30 marathons each. Moayedi and Holehan have both run in 50- and 100-mile ultra-marathons, as well as races on each of the seven continents.
“Her secret? She fueled the runs with protein-packed meals of lean beef. She’s a member of the 600-member statewide Texas Beef team. The family firmly believes her success and endurance is directly related to eating a healthy high-protein meal. Moayedi says she starts and finishes races with beef. She is passionate about debunking the myths surrounding beef and its nutritional benefits.”
Whether it’s participating in a walk, 5K, 10K, half marathon, full marathon, triathlon, or simply cheering on participants on the sidelines, promoting beef at athletic events is going to be huge in the years to come.
Are you signed up for any road races in 2013? If not, perhaps adding one to your list would be a great way to stick to that 2013 resolution to be healthy and fit. Leave your story in the comments section below.