April 22, 2010 marks the 40th anniversary of Earth Day, a day of celebration that farmers and ranchers recognize every single day. While most of us don't need a special day to practice environmental stewardship, BEEF magazine has come up with a great resource to equip you with the tools you will need to spread the positive news about food producers and our natural resources. Found on the right hand side of the home page in the resources column is a graphic with the words, "Earth Day 2010" on it. Click on that to find a fantastic call to action for all of us.
BEEF Magazine and Earth Day 2010: The situation is this: you can either tell your story or let someone else do it, and you might not like their depiction. So, with April 22 being the 40th observance of Earth Day, beef producers need to “get personal” in telling their environmental story to friends and acquaintances.
This Earth Day, 2010, take the time to communicate by email with others in your email contact list. Compose a short and positive message on the importance that protecting the environment holds for you. The idea isn’t to tell your life story, it’s to provide a short affirmation that you are in the livestock production business and you care about your animals, your planet and your livelihood, and that you are an able and responsible steward of these resources.
This resource has a list of quick facts producers can use in sharing the environmental story of farmers and ranchers. In addition, this button also provides links to positive videos and websites where a wealth of information can be found on this topic. Be sure to check this tool out and join me in using these resources to spread the positive news to the world. Let's start today. How do you take care of the environment every single day? Share your story in the comments section below.
BEEF Daily Quick Fact: U.S. beef producers needed 37 million fewer cattle in 2008 to produce the same amount of meat as in 1975, That is thanks to increased efficiency (more meat/head of cattle) that has led to less waste and less required feed.