When Annie Clement contacted me about a potential blog spot on her new Apple iTunes application for iPhones, iRanch Calculator, my interest was immediately piqued. McClement is a researcher, cattle producer and all-around cowgirl who has the can-do attitude of many women in this business and the brains to get the job done right. Her company, Ranch Concepts, launched her new application, iRanch, on Oct. 7, and after visiting with Clement, I'm excited to share with you all that this exciting tool has to offer beef producers.
With the iRanch application, cattle producers can individually purchase a series of interactive ranch calculators, including stocking rate, fed hay predictions, embryo calf breakevens, calf crop breakevens, annual cow cost, and cow and horse supplementation. These calculators allow producers to manipulate input values unique to the ranch for custom output values.
“Now, the ability to simulate management decisions, ranch condition assessment, and proven ranch concepts from an economical standpoint are available at your fingertips. It’s our goal to increase the knowledge base of our customers, inspire a systems-thinking mindset, and boost confidence in everyday ranching decisions," says Clement.
Clement knows first-hand how much data collection and information is involved in a cattle operation today. Growing up on a family-owned commercial cow-calf outfit near View, TX, she was exposed to the many calculations ranchers need to do in order to make wise business decisions for the cattle.
“I’ve been aware of cost structure and the benefits of tracking and cutting costs from a young age. My Ph.D. is in animal science, and during my collegiate experiences, I took a lot of interest in using research and putting together tools for profit forecasting for cattle operations. All of these tools were in a computer program, and I thought it would be great to convert these calculators to an application producers can do right from their phones," explains Clement.
For more information on this application, link to Ranch Concepts. To purchase the calculators, link here. Will you be using iRanch to help you make more informed decisions on your operation? What electronic device you find most useful on the cattle operation?