The cold winter months might have kept you from hitting the gravel and logging in some miles. However, now that June is finally here, it’s time to start thinking about participating in some local races and representing all beef producers when you do it.
Whether you are an official member of Team Beef or not, there are still ways to be a part of the growing excitement about beef that is happening at races across the country. With hundreds of runners, beef enthusiasts and cattlemen sporting Team Beef jerseys in everything from the Boston Marathon, to 5Ks and even triathlons, beef is quickly becoming the protein of choice for athletes everywhere, and with good reason, too!
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Beef has the essential nutrients, healthy fats and tasty cuts to provide a filling, satisfying meal to fuel you through the day. This information is critical to share with athletes who spend lots of money on protein shakes and bars. Why not have beef instead?
If you’re not currently a runner, there are many fantastic ways to participate in the Team Beef excitement. Having just had a baby, my goal is to start working my way up to running again. I hope to compete in a race or two by the end of the summer or early fall. I plan to follow a Couch To 5K program to help slowly ease my way back into the running grind again. If you are a novice, or if you haven’t run in a long time, you can also follow this program to get into the swing of things.
If you’re not into running, you can still champion the beef industry by attending events where you know other Team Beef members are competing and being a part of the festivities by cheering runners, passing out beef sticks to them, or being a part of the conversation post-race. Contact your state beef council for more information on Team Beef events close to you or to acquire Team Beef gear to wear to events.
Without a doubt, I believe Team Beef is one of the best ways to use checkoff dollars to promote beef. Athletes and healthy families who attend these events want and need tasty, effective protein options. Beef is one of the best ways to fuel to the finish, whether it’s at work, in school, in sports or in a race. What better way to promote beef than to be a part of these events?
Are you a member of Team Beef? If so, which races are you competing in this summer? What are your goals as a runner and beef promoter? Share your thoughts in the comments section below.
The opinions of Amanda Radke are not necessarily those of Beefmagazine.com or the Penton Farm Progress Group.
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