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Joe Diffie’s Song “Pickup Man” Has A Lot Of Truth To It

It appears ’90s country superstar, Joe Diffie, knew a thing or two when it comes to romance. Unequivocally, a pickup truck can attract the ladies more than anything else, he asserts in his mega-hit song, “Pickup Man.”

Surely you remember the song. It went a little something like this: “You can set my truck on fire, and roll it down a hill, And I still wouldn't trade it for a Coupe DeVille. I've got an eight-foot bed that never has to be made. You know if it weren't for trucks we wouldn't have tailgates. I met all my wives in traffic jams. There's just something women like about a Pickup Man!”



With Valentine’s Day just around the corner, maybe you already have plans with your wife or girlfriend to pick her up in your truck and head to town for a nice candlelit dinner featuring a big, juicy steak, of course.  And if you’re wondering why you don’t have a date, studies indicate it might be your ride that’s holding you back.


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The results of a survey on indicate that trucks are the most attractive vehicle – in women’s eyes – for a man to drive. That would appear to be good news for eligible cattlemen; after all, there’s no shortage of pickups on a ranch.

According to the new survey by, “Women say that attractive men tend to drive black Ford pickup trucks. Women ranked these styles as cars that attractive men drive: pickup trucks, 32%; sports cars, 27%; SUVs,16%; sedans, 11%; hybrid or electric, 9%; UPS truck, 4%; minivans, 2%; and mail truck, 1%.

"The top brands of car for attractive men, as ranked by women, were Ford (16%), Chevrolet (13%) and Porsche (11%). Women overwhelmingly point to black (53%) as the color of cars driven by good-looking men, followed by silver (16%) and red (13%)."

You can read the entire study here.

If you’re in the market to purchase a new pickup this year, BEEF magazine has compiled a gallery of 10 new full-size and heavy-duty trucks to consider.

See: 10 New Farm Trucks For 2014 & 2015

All kidding aside about trucks and romance, however, a pickup is undoubtedly a very important investment for cattlemen. Brand loyalty is also a pretty big deal. So tell me: what’s your favorite brand of pickup truck? What do you currently drive? Do you use your truck for courting, trips to town and ranch work? Share your thoughts in the comments section below.


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