Earlier this week, Jean O’Toole, representing the New York Beef Industry Council (NYBIC), spoke at the South Dakota Beef Industry Council meeting. South Dakota beef producers support promotional efforts in the state of New York, where people outnumber cattle 8-to-1, unlike my own state where cattle edge out people 4-to-1.
The NYBIC does events such as farm tours for media representatives and a call for bloggers to select their favorite burger each year, giving recognition to the restaurant that boasts the best beef sandwich. Last year’s winner at Angus ‘n Ale pub was an 8 oz. Angus patty, topped with sliced prime rib and cheddar cheese.
Another NYBIC project that has been very successful is supporting Team Beef at the annual Boilermaker 15K road race in Utica, NY. O’Toole told us that the population of this town is 55,000, but during the road race, it surges to 2 million people. One of the highlights of the road race is a burger that is released at two restaurants in Utica during the event. Also called the Boilermaker Burger, it’s a crowd favorite that includes an 8 oz. hamburger patty, barbecue-mayonnaise sauce, peppered bacon and swiss cheese. This specialty burger creates a huge spike in beef demand each year, with folks requesting it at restaurants long after the event is over.
It’s on my bucket list to run in this race, and although I don’t know if I will get there in 2013, I want to share the date with all of you running enthusiasts and Team Beef members to make plans to attend next year’s event.
BEEF Daily Blog: Join Team ZIP, Run For A Cause
The 2013 Boilermaker will be held on July 14, 2013, and with 220 days to go until race day, that’s plenty of time to start training. A mile walk could lead to a 4-mile run around the section. In no time at all, you’ll be ready for the race, representing beef!
For more information on the race, click here.
As a supporter of the beef checkoff, I’m proud that South Dakota sends our dollars to New York, where we can promote beef to the masses. Have you participated in the Boilermaker or another race representing Team Beef? If so, I want to hear about it. Share your stories in the comments section below.
By the way, this week I’m attending Alltech’s Global 500 Conference in Lexington, KY. If you’re there, look me up. I would love to hear from you!