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Masters of Beef Advocacy: Alumni Spotlight

What’s the biggest issue facing the beef industry today? Answer that question in the BEEF Daily Summer Sweepstakes by noon today for your chance to win cool prizes!

daniellejhnson.jpgHave you heard of the Masters of Beef Advocacy Program? This program is an e-learning opportunity developed to assist producers across the country in becoming effective spokespersons for the industry. The program consists of six, 1-hour core courses for the 2009 fiscal year: beef safety, beef nutrition, animal care, environmental stewardship, modern beef production and the beef checkoff. Throughout the summer months, I will be highlighting some of the dynamic people involved in the MBA Alumni Program. Today's featured individual is Danielle Johnson from Navarre, OH, and she is dedicated to telling the beef production story. Listen to her podcast to learn more about her background, her thoughts on the industry and how you can get involved in sharing the agriculture story!

About Danielle...

“I am a young cattleman, who farms along with my husband and his family. Together we raise registered Herefords and crossbreds for club calves. I have worked for cattle operations since I was 14, starting with dairy and then moving into beef cattle in high school. I enjoy having beef cattle and think there is a lot that people don’t know about the business. In addition, I want to be an advocate for the young cattleman who struggle with transitioning ownership from the older generations to being able to go "on their own" in the cattle business.”

BEEF Daily Quick Fact: Looking for something to do June 25-26? Catch up with me at the Illinois Beef Association's Summer Conference in Collinsville, IL, where I will be giving a workshop called, "Table Truths in a New York Minute." Hope to see you there!