As many of you know, I have the great opportunity to speak across the country at various agricultural meetings and conventions. My topics range from transition planning, to working with families on ranches, to political adversaries of the agricultural industry, to using social media to help bridge the gap from producer to consumer.
The latter subject -- social media -- is a huge tool that farmers and ranchers can easily utilize from their smart phones, even when they are outside doing chores. It’s simple, easy and a free way to show the world just how their food is made.
The Peterson brothers are among the shining stars of this agvocacy (agriculture advocacy) movement. Greg, Nathan and Kendal are now household names, at least for those of us in the farming and ranching community. That is thanks to their creative efforts in promoting agriculture on a large-scale by using YouTube as their platform of choice.
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Their first YouTube video, which has received 8.8 million hits, was titled, “I’m Farming and I Grow It,” and was a song parody to LMFAO’s song, “I’m Sexy and I Know It.” Their follow-up video, “Farmer Style,” which was a parody to Psy’s “Gangnam Style,” has drummed up an impressive 14 million views.
I recently stumbled across an article about the Peterson brothers entitled, “The Peterson Farm Brothers Are Giving A Face To Big Ag.” Written by Tove K. Danovich and featured in the Huffington Post, it’s really a very positive review of what the Peterson boys are hoping to accomplish. Here is an excerpt:
“The Peterson brothers seem to think that the times are changing. There are reasons why large-scale farmers rely on the newest technology -- whether that be genetically modified seed, mechanical equipment, or pesticides. But you're more likely to hear about those reasons in an advertisement than straight from the mouth of a farmer. If farmers want the public to understand and respect their work, that needs to change.
“The Peterson Farm brothers' main accomplishment isn't coming up with clever parodies and quick-witted lyrics; it's that they've opened the door to let large farmers speak for themselves. If people want to have a real conversation about where food and farming is going in the coming generations, we need to stop preaching to our own choirs.”
This isn’t the Peterson brothers’ first time getting national media attention. They’ve been featured on several mainstream news outlets like the Today Show, Fox News and Good Morning America. I applaud the work they have done and am inspired by their successful efforts to make country cool again.
If you currently use social media as an agvocacy tool, I would like to hear from you. What is your blog address, Twitter handle, Facebook page, YouTube channel or agvocacy platform of choice? If you don’t use these platforms but follow someone who does, who are your favorites? Share in the comment section below.
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