Beef Magazine is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Ranchers Showcase: Committed To Land, Animals, Food And Economy

It seems it's a week for movie and film reviews! "A film project promoting the cattle industry is paying dividends, the executive secretary of the Oregon Cattlemen's Association says. Ten cents of the checkoff fee, paid when an animal is sold in Oregon, financed three, 10-minute "Land of Contrasts" films promoting the industry, including the winner of the first "Down to Earth Film Festival" during the Oregon State Fair. The success of the film was featured in an article written by Dean Rea in the Capital Press last week.

"'Ranching's Commitment to Wildlife' won the $2,500 first-place award during the first Agri-Business Council of Oregon's film festival," writes Rea. "The North by Northwest Productions film 'Willamette Egg Farms' was the runner-up. More than 100 people attended the festival, said Geoff Horning, the council's executive director. The film project was proposed in 2007 when exploring how to describe contributions Oregon's 12,000 ranching families were making to the economy, to the environment and to fish and wildlife enhancement. A total of $37,755 of state checkoff funds was invested in producing the films by Angus Beef Productions Inc., a for-profit subsidiary of the American Angus Association.

"The first was 'Ranching's Commitment to Oregon' and the second was 'Tales From Oregon's Eastern Frontier.' The DVDs will be made available to students and teachers during October, which is designated as Farm to School month. Each of the three DVDs is available for $5 and appears on the council's website and on YouTube."

Read the entire article here and watch video highlights below.

What a great way to portray farmers and ranchers in a positive light! Share this video with your Facebook, Twitter and email contacts today! Also, congratulations to the winners of yesterday's quick contest. Jay Northcutt and Sarah Wilson have won a western art print, courtesy of BEEF. Here are their responses to the question, "How is the beef industry today similar and different to cattle ranching 100 years ago?"

Northcutt writes, “Today’s beef cattle production is still much like the cattle production of 100 years ago. We are still able to enjoy the freedom to be in charge of our own destiny — unlike the more vertically integrated pork and poultry industries. Dealing with this year’s drought here in Texas has made me appreciate the struggles of those who came before me. However, if were it not for technology, I would not have been able to survive this long. The Internet has allowed me to find markets for my cattle that in the past would have been very difficult to find. It has also allowed me to be able to get in touch with hay producers to be able to purchase hay. The technology of today has allowed me to send trucks hundreds of miles to deliver cattle and also pick up feedstuffs all within a few days. Things not possible 100 years ago.”

Wilson adds, ”All of agriculture (including the beef industry) still operates on the timeless principles of caring for God’s creation and serving as stewards of natural resources (land, air, water, wildlife, etc.). In modern times we simply have new tools and technology to do so more effectively and efficiently.”