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Telling the agriculture story online

nathan-hicks.jpgIn the past few months, BEEF Magazine has greatly expanded its presence on social media sites such as Facebook and Twitter. I'm also really excited to introduce a new feature in mid-May, audio interviews with the great people in this industry! This weekend, I met with the North American Limousin Junior Association Board of Directors to present a workshop on utilizing social networking tools to begin telling the agriculture story online. Pictured here is NALJA Board Member Nathan Hicks interviewing with me for BEEF Daily. Now, if online resources like Facebook, Twitter, LinkedIn and YouTube sound foreign to you, don't fear. BEEF Magazine will ease you into the process by introducing you to the concept through our own online efforts. To get started, become a fan of BEEF Magazine at Facebook and follow our updates on Twitter.

I have discovered that these social networking sites have proven to be a great place to have dynamic conversations with individuals outside of agriculture. On a daily basis, I can share stories, provide links and explain production practices to my urban friends. It is an outlet for them to connect with a real cattleman and ask questions pertaining to production agriculture. If you are interested in starting up a profile on any one of these sites, shoot me an email or leave your questions in the comment section. I would love to help you jumpstart your online activity in sharing the food production story with consumers. This is the way the world communicates, and agriculture can't be left behind. If we want to connect with these individuals, online resources are the next step. Let me know your thoughts on this concept, and if you are on Twitter or Facebook, be sure to connect with your BEEF Magazine resources for your daily dose of inspiration and information!

img_1381.JPGFinally, today I want to have a discussion about the difference between animal rights and animal welfare. A reader recently sent me an email hoping that I would talk about this on the blog, and I would like your help in creating definitions for both animal rights and animal welfare. Obviously, these are two separate ideals, and I think it's important that we communicate that with our legislators, journalists and consumers. Be counted and leave your definition in the comments section. The more people that weigh in, the better definitions we will be able to construct! Let's get started!

Daily Quick Beef Fact: There are 29 cuts of beef that meet U.S. Dietary Guidelines for lean. Each one contains less than 10 grams of total fat, 4.5 grams or less of saturated fat, and less than 95 milligrams of cholesterol per 3.5 oz. serving. For more information, link to the 29 Lean Cuts Wallet Card.