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Thinking Globally, Marketing Beef Around the World

basse-2.jpgAccording to global estimates, there are 6.8 billion people living around the globe, and for farmers and ranchers, that’s a lot of mouths to feed. The question is, how do American food producers get their share of the global market? That was the topic of discussion at the Feeding Quality Forums, held Nov. 10 in South Sioux City, Neb., and Nov. 12 in Garden City, Kan. The featured speaker at these two events was Dan Basse, president of the Chicago-based AgResource Company, who also spoke at this event in 2007. The event was sponsored by Pfizer Animal Health, Certified Angus Beef LLC (CAB), Feedlot magazine and Land O’Lakes Purina Feed LLC.

In his keynote message, Basse urged beef producers to think globally to better market their high quality products to the world. With more than 150 cattle feeders and industry professionals in attendance, Basse presented a global outlook to consider. For an overview of his presentation, listen to my interview with Basse about the future of beef marketing and reaching out to our global consumers.

As 2009 closes on beef producers and economists make predictions for 2010, it will be the ranchers that look to the future and plan for it that will survive in the upcoming years. Keeping in mind export market opportunities and better risk management practices, beef will soon have a stronger hold on the center of the dinner plate, in the United States and around the world. After listening to Dan's thoughts, what is your opinion in how we can better market our beef around the world? What efforts can producers make to expand our market share and reach new consumers? Leave your suggestions in the comments box. I look forward to hearing from you.

BEEF Daily Quick Fact: While fat intake from meat is declining, fat intake from other sources is increasing. Hidden fats that are in the bread and vegetable groups contribute more fat to American diets than do red meats and processed meats. (Source: Myths and Facts About Beef)