Two new checkoff-funded “Beef. It’s What’s For Dinner” online advertising video commercials will be making their world debut this week. Just like the classic Sam Elliot spots, these are sure to be instant classics! The advertisements were created by the beef checkoff program and will generate millions of impressions online.
Here's the first commercial, which features a sizzling steak and the promise that beef can elevate any day.
The second spot offers a feel-good message about how beef brings families together.
The new commercials can be seen on ABC.com throughout the top 10 ABC Network programs that score high among adults age 25 to 54. Programming will include shows such as: The Bachelorette, Castle, Grey’s Anatomy, Happy Ending, Last Man Standing, Modern Family, Once Upon a Time, Private Practice, Revenge and Suburgatory. The two spots will also be shown via a two-month long sponsorship of the “Moments” sections of Modern Family and The Bachelorette, a popular feature on ABC.com.
These beef commercials are sure to be a hit, and their launch is perfectly timed with May Beef Month. And, just to remind readers, BEEF Daily is hosting a summer grilling recipe contest sponsored by Roper Apparel. Simply send your best recipe with photo to me at firstname.lastname@example.org to be entered to win $125 to use on a brand new pair of boots! Contest details are here.
Additionally, we have recently posted a few great videos on our website featuring chefs preparing America’s favorite protein.
Check out what Chef Scott Popovic has to say to say about beef.
And, take a minute to listen Chef Rory Schepisi’s beef story.