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What America Really Eats

Parade magazine reported more than 80 percent of U.S. consumers say sticker shock at the grocery store has meant changing their habits, according to results of a recent survey titled "What America Really Eats." Reportedly, some 35 percent are preparing more meals from scratch, and 28 percent are buying more products in bulk. One-third of respondents say the one thing they won’t give up is eating a balanced diet.

The article notes the expensive price of vegetables, resulting in a deep increase in homegrown vegetable gardens. And, where’s the beef? Not on the plates of a whopping 59% of those surveyed, who are turning their backs on expensive cuts of meats. To view the full article to read more about consumer trends, link to, “What America Really Eats” by Lynn Schnurnberger.

It’s incredibly important for farmers and ranchers to be proactive on this topic and encourage friends and neighbors to maintain a balanced diet and keep beef at the center of the dinner plate. I had a cattle rancher from Western South Dakota that talked to me about this issue this past weekend. As we discussed the importance of beef promotions, he wanted to challenge every rancher to sit in a grocery store, serve beef samples and tell grocery shoppers about their lives on a ranch. Want to take up his challenge? Talk to your local grocery store and set up a time during the holiday season to serve steak samples and tell the beef production story. What a great idea! Good luck and happy promoting!