Beef Magazine is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mark Shaw Explains The Purpose of The 4C Summit

The 4C Summit is an executive leadership program hosted by Elanco and MICRO for their top producer clients in the beef and dairy industries. This year's summit, held in Ojai, CA, is the fourth in the series of annual programs aimed at imparting leadership principles built around the 4Cs -- challenges, connections, collaboration and commitment. Mark Shaw, president of MICRO, provides some background on the strategy that went into the development of the 4C Summit concept.

4C summit

More From The 4C Summit -- View The Exclusive Photo Gallery!
BEEF Editor Joe Roybal attended this year's 4C Summit in Ojai, CA. See photos from the conference & learn more about the event here.


Other resources you may enjoy:

7 Lessons I Want To Teach My Ranch Baby

5 Essential Steps For Fly Control On Cattle

10 New Farm Trucks To Consider For 2014

Photo Gallery: Enjoy These Summer Grazing Scenes

10 Resources For Breeding Success

Grade Your Management Skills --> Take This 10-Question Test

Watch Out For Toxic Algae Blooms In Stock Ponds

65 Photos That Celebrate Cowgirls & Cattlewomen

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.