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Michele Payn-Knoper: Connect With Consumers' Hot Buttons

Michele Payn-Knoper is a leading farm and food advocate who works to connect the farm gate with the consumer plate. With 98.5% of the U.S. population today living off the farm, she encourages farmers and ranchers to connect with consumers’ “hot buttons” and speak their language. Her book entitled “No More Food Fights!” provides a how-to on building such conversations. One half of the book is devoted to those who primarily consume food – chefs, health care professionals, foodies, dietitians and retailers. Flip the book over and the other half is devoted to those who produce food – farmers, ag businesses and ranchers. The aim is to show both sectors how to “reach across the table” to truly hear and address  each other’s concerns about food. For more information, visit Payn-Knoper’s website –

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