The 2011 National Beef Quality Audit (NBQA) is asking producers to go to www.cattlesurvey.com to complete a short survey that shouldn’t take more than 10 minutes. Producer input is being sought to get an idea of those quality-based practices being implemented at the farm and ranch level that support consumer confidence in beef products and production systems.
The checkoff-funded NBQA has provided important benchmarks for the U.S. beef industry since 1991. According to Tom Field, executive director of producer education for the National Cattlemen’s Beef Association, the audit has been conducted about every four years, with the historic focus centered on quantifying the performance of beef carcasses for a number of value-enhancing characteristics. Field says previous surveys have assisted in identifying challenges and opportunities for cattle producers.
“We hope to quantify the current adoption level of quality-driven management practices by the industry and develop a benchmark against which to measure future performance," he says. "Our goal is to provide a foundation from which to direct future educational initiatives to improve the competitiveness of beef and beef byproducts. By collecting input from cattle producers, we will help consumers and decision influencers better understand beef production and the commitment of cattlemen to produce safe and wholesome beef products.”
It could be 10 minutes well spent for any beef producer.