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Zoetis acquires Performance Livestock AnalyticsZoetis acquires Performance Livestock Analytics

Company says move expands its digital and data analytics offering to livestock producers.

April 10, 2020

2 Min Read
PLA homepage with Zoetis purchase announcement
Zoetis

Zoetis just announced the acquisition of Performance Livestock Analytics to enhance its animal health solutions across the continuum of care for beef producers.

Zoetis says the addition of Performance Livestock Analytics, a technology company that simplifies data and analytics for the livestock industry, will help it to accelerate progress in precision livestock farming and improve sustainability of producers’ operations.

Performance Livestock Analytics offers its Performance Beef solution to beef producers. It combines cloud-based technology with automated on-farm data collection to provide powerful analytics that help feedlot managers make better decisions across financials, nutrition and animal health. Performance Beef is intended to simplify many things, from feeding to financials. The company says it makes it easy to change rations; create accurate invoices and closeout reports; and analyze trends in feed efficiencies, costs and performance. New animal health inputs can automatically be captured at the chute, providing insights into individual animal performance and health protocol compliance. Cattle Krush is a complementary tool to Performance Beef, using real-time market data to give producers instant breakeven, market analytics and profit alerts to help in buying and selling cattle.

Financial terms of the transaction are not being disclosed.

“The addition of Performance Livestock Analytics is an important part of our strategy to bring precision livestock farming to our customers to help improve the health of their animals and the sustainability of their operations,” says Dr. Mike McFarland, an executive for Zoetis. “The team at Performance Livestock Analytics has successfully applied Silicon Valley technology learnings to the needs of livestock producers, and we are thrilled to have them join us at Zoetis to continue leading the way in digital and data analytics for livestock.”

Zoetis says precision livestock farming can help improve producers’ decision-making, right down to the level of each individual animal, to maximize health and well-being, performance, and efficiency across livestock operations. Digital platforms and technology can help integrate information a producer has available from multiple sources and turn that information into useful insights that inform health and management decisions. On-farm data also may be meaningful if shared throughout the supply chain in response to consumers’ growing interest in how food-producing animals are raised.

Source: Zoetis, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.

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