Without a doubt, last year was a surprise for the cattle market—some good, some bad. By and large, however, at least for cow-calf producers, the 2018 cattle market was stronger, longer than many expected. Robust consumer demand both here and abroad was one of the main factors underpinning the market last year.

Register now for BEEF's Market Outlook webinar.

But more protein supply, not only cattle but pork and poultry, will hit the market this year. In fact, whatever that total production number is at the end of the year will be an all-time record. Will consumer demand continue to buoy the cattle market in the face of greater supply?

How do you make sense of all the conflicting, confusing signals running through the 2019 cattle market? Tune in to BEEF’s market outlook webinar, Wednesday, March 27 at 2:00 p.m. Eastern, that’s how.

Webinar speakers are Don Close, animal protein analyst with Rabo AgriFinance and Jim Robb, agricultural economist with the Livestock Marketing Information Center. Both are well-known speakers and astute observers and analysts of the cattle market. They will bring a wealth of experience and knowledge to the webinar.

Here's what you’ll learn:

Related:A tale of 1 year — 2 cattle markets

Join us for an insightful webinar March 27 where Close and Robb will help you unravel the market signals and look ahead at what’s in store for the rest of 2019 and 2020.

The 1-hour webinar will be live so in addition to their presentations, you can submit questions to the presenters, who will address as many as time allows.

Click here to register. It’s free and the outlook you’ll gain will be invaluable as you look ahead to the 2019-2020 cattle market situation.