Don't Forget To Celebrate The Victories

Striving for perfection is a great thing. But when you are dealing with animals and Mother Nature, perfection is pretty darn difficult thing to achieve.

Troy Marshall 2, BEEF Contributing Editor

April 1, 2011

1 Min Read
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Striving for perfection is a great thing. But when you are dealing with animals and Mother Nature, perfection is pretty darn difficult thing to achieve.

With the never-ending competition to make incremental improvements, what is pretty close to perfection today will likely be pretty far from perfection next year. It’s a never-ending cycle; one has to be better just to keep up, much better if one wants to make gains.

While that implies you will likely never get to exactly where you want to be, it’s a good thing in the sense that there is always something to strive for. It also means that one better enjoy the journey as much as the destination, because the destination keeps moving.

Plenty can go wrong, and it often does. If one sits around waiting for the attainment of all of one’s goals in livestock production, you’re likely to spend quite a bit of time being miserable. Make sure you celebrate the victories, because the journey is where you will be spending most of your time.

About the Author

Troy Marshall 2

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

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