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Latest Animal Abuse Video Really Hurts Beef IndustryLatest Animal Abuse Video Really Hurts Beef Industry

The latest animal abuse video recently released by Mercy for Animals really hurts the beef industry to watch and understand.

Troy Marshall 2

April 22, 2011

1 Min Read
Latest Animal Abuse Video Really Hurts Beef Industry

In what is probably the worst depiction of animal cruelty I've ever seen, the surreptitiously recorded video released this week chronicling abuse on a Texas dairy calf operation was graphic and abhorrent (see "Industry Repulsed By Animal Abuse Video").

Upon seeing this kind of brutality toward animals, most cattlemen cycle through a variety of emotions. At first you're dumbfounded – how could this happen? Who would do such a thing?

We know our industry, and this general disbelief forces one to think it has to be a set-up; and the fact it was filmed and released by a radical activist group makes you want to believe it didn't actually happen. Then comes the embarrassment for your industry, followed by anger.

While I'm sure no one reading this has ever seen such incidents of abuse occur, this video was somehow created. Many industry folks like to say that the issues of the environment and animal welfare are the largest threats we face. But it appears the activists may be able to teach us a few things because they have proven much more adept than our internal mechanisms at uncovering this kind of abuse.

Regardless of your interpretation, this video is brutal, but not only in its depiction of animal treatment. It's brutal to the image of an industry that has good reason to be proud of its record of animal stewardship.

About the Author(s)

Troy Marshall 2

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

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