The Beauty Of Iron

I understand where economists are coming from when they warn against owning too much iron and keeping a lid on costs. It’s sound advice in a high margin business, let alone a low margin, highly competitive enterprise like we are involved in.

Troy Marshall 2, BEEF Contributing Editor

March 26, 2010

2 Min Read
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I understand where economists are coming from when they warn against owning too much iron and keeping a lid on costs. It’s sound advice in a high margin business, let alone a low margin, highly competitive enterprise like we are involved in.

When I got out of school, I had the low cost mentality firmly imprinted on my brain. I’ll never forget my neighbors pulling into the yard and asking me, “Is that all the hay you have?” and shaking their head in disbelief when they realized that I didn’t own a tractor. Admittedly, they were impressed when I finally got a tractor after seeing my lovely wife feeding cows in -20 degree weather without a cab. I don’t know this for a fact, but I think some of them thought I was so cheap that I would end up with a new wife before I ended up with a new truck.

Time and experience, though, have a way of changing one’s perspective. I have a cab on the tractor now, I love our hydraulic chute, and while I’m not sure my wife would say I need to be mounted as well as I am, you’re going to be hard pressed to find me riding out on some jug-headed old plug.

Here is what I’ve come to discover: incentive and motivation are two critical ingredients to success, and by living on the economic edge ,it provides a certain urgency that can be a big help from time to time. There is nothing that will get you up at 3:00 in the morning to check heifers in cold weather like realizing that the budget you created to pay for those new kitchen cabinets not only requires a 100% calf crop but at least two sets of twins.

While I’d never advocate spending money like our politicians, you have to admire their creativity. They can spend money they don’t have and call it a cost saving. They way I look at it, that new aluminum trailer is merely a push to help one think out of the box. As they say, necessity is the mother of invention, and my changing perspective on iron, if nothing else, forces me to look at things in a new way.

Disclaimer -- If my banker happens to read this, I want to say in advance that this article was sent to me by a reader who wishes to remain anonymous.

About the Author

Troy Marshall 2

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

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