With record highs in the cattle market, genetic decisions have never been more important, says Warren Rusche, South Dakota State University Extension cow-calf field specialist, and most beef producers can probably agree with that. But because of the "good time" cattle markets, the amount of capital at risk and the dollars at stake with every decision have never been higher.
So how does that change the bull-buying decisions of producers? Although the basics haven't changed, Rusche offers four bull-buying factors that are worth some additional consideration.
1. Longevity. One way to reduce the cost per calf of higher-valued bulls is to increase their productive life, Rusche notes. He advises producers to buy bulls that have been developed to last, and take care of them with an attitude of longevity.
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