The Red Angus Association of America offers several marketing tools that producers can utilize to help with marketing decisions and increase their bottom line. The most highly recognized of these is the Feeder Calf Certification Program (FCCP) which is the beef industry's oldest age, source and genetic verification program that offers sizable premiums to enrollees. The FCCP combines three important components commonly found in successful valued-added programs: genetics, source and age verification. Producers who enroll in the FCCP are able to capitalize on stronger demand from feeders and packers to fill Angus product lines. The Red Angus combination of rapid early growth and carcass quality delivers tangible benefits to producers in a highly competitive marketplace.