Animal traceability in the US has long been debated sometimes heatedly from an animal health perspective But many producers have said that ultimately the market will determine whether or not a traceability system is neededIt may be that the market is beginning to speak Major beef industry groups including NCBA the US Meat Export Federation and North American Meat Institute NAMI joined forces in sending a letter to Agriculture Secretary Tom Vilsack and US Trade Representative Michael Froma
Whatrsquos the definition of sustainability It depends on who you ask says Cameron Bruett and thatrsquos a problemBruett is head of corporate affairs for JBS and the immediate past president of the Global Roundtable for Sustainable Beef an initiative to make all aspects of the beef value chain are environmentally sound socially responsible and economically viable He says the group has been working on defining the term quotsustainabilityquot and then sharing it with the marketplace quot