Ask cattlemen whether or not their operations are sustainable and you'll get a resounding "yes.” Ask a harried young mother rushing through the grocery store that same question and the answer may be different. That's why the beef checkoff funded an extensive look at all aspects of sustainability as it relates to beef production, to provide the industry with scientifically valid and bullet-proof data to back up the claim that beef production is sustainable.
Cattlemen Verify That Sustainability In Beef Industry Improves By 5%
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