701x announced this week the acquisition of DigitalBeef, a leading registry platform based in San Antonio, Texas. DigitalBeef has established an excellent reputation within the livestock industry and among breed associations—a foundation 701x aims to build upon.

Dr. Joseph Massey, chief executive officer of DigitalBeef, expressed his enthusiasm, saying the acquisition “presents a tremendous opportunity to expand service capabilities and introduce new products to better serve our customers."

DigitalBeef currently serves as the registry software for the following beef breed associations:  

Dr. Massey highlighted the strategic fit of the two companies saying, "701x brings cutting-edge technology to the industry, providing us with enhanced capabilities and services."

He added, "The xTpro will introduce a new set of data points and insights into individual animals, which will soon be integrated into DigitalBeef's programs alongside new predictive tools."

Dr. Massey will transition into the role of chief scientific officer at 701x, and the rest of the DigitalBeef team will remain in their current roles, ensuring a smooth transition.

Dr. Massey also commented on the future of the industry, saying, "The next decade promises to be an exciting time for cattle producers, with innovative advancements on the horizon."