First, I’ve learned you better stay humble because if you don’t, the weather, the markets, or a mean ole mama cow will humble you real fast.

I’ve learned the more ownership you have of the beef animal from pasture to plate, the more market value you can capture. There’s a distinct marketing difference between raising cattle and raising beef. The most successful out there have figured out how to do both.

I’ve learned there’s great division in this cattle industry, and while the temptation is there to bicker amongst ourselves over perceived political differences, the reality is the wolves are at our gates, and they come in the name of animal rights activists, environmental extremists, and promises of strategic partnerships where only one side truly benefits.

I’ve also learned there’s no hero, no organization, no lobbying group, no politician, or no company coming to save you. If the promises made seem too good to be true, they probably are. Fight for yourself. Fight for your family. Fight for this lifestyle. Fight to stay independent as a producer. Control what you can, and even when the going gets up, do not quit.

I’ve also learned you better really know and understand your “why” for being in the beef cattle business. It’s a tough life. A life of sacrifices. A life of stretching finances. A life of no weekends off, no cushy corner offices, no 9-5 hours, no pension, no health care, no retirement — just hard work, passion, determination, and a passion for living off the land and tending to the livestock. But when you’re doing what you love, and you’re doing it with the people you love, it truly makes it worthwhile.

I’ve learned the importance of living frugally, of investing wisely, of hitting the timing just right, of having a great team surrounding me, of asking questions, of learning from my mistakes, of working together alongside my spouse, and of never giving up.

I’ve learned the best classroom is outside on the ranch. My kids are fortunate to be growing, learning, exploring, and developing their character, their skills, their knowledge, and their faith just as I did — outside in God’s creation, tenderly caring for newborn calves, planting seeds, baling hay, fixing fence, and putting in the hours to make the ranch work.

I’ve learned you need to raise the type of cattle you love and that serve you well. I’ve learned not to chase fads, and I’ve realized if we are all seeking to raise the same cookie cutter model that’s been deemed “ideal,” we will lose our robust genetic diversity in the cattle business. Unique cattle that are bred to match diverse environments are what makes the cattle industry great, and are also what keeps small, independent family ranchers on the land. Keep doing it.

I’ve learned I’m nothing and nobody without prayer and trusting in God. This lifestyle is just too hard without a little extra help.

And, I’ve learned that some of the best people in the world are in the cattle business. My heart is full as I think of the countless friends I have met through the BEEF Daily blog and this community we have built together. You’re some of my favorite people. I’ve learned so much for you, and I respect the heck out of you, too. Please, don’t be strangers. I would love to keep in touch.