The Cattlemen's Profit Roundup will once again take place at the 53rd Annual American Gelbvieh Association Convention held November 29-December 1, in Omaha, Nebraska. This year's event will focus on the importance of end-product quality to ensure Gelbvieh and Balancer cattle continue to deliver the value and make the grade.

This year's symposium will be held on November 30, 2023, at 2:00 p.m. CST following the industry tour at the Omaha Marriott Downtown at the Capital District.

Dr. Scott Howard will kick-off the event with his presentation focused on carcass quality and value-added opportunities. Howard currently serves as the director of operations for Meyer Natural Foods, focused on the production of steaks, grinds and the growth of branded beef programs.

Michaela Clowser will present the results of the 2022 Beef Quality Audit and the role sustainability and Beef Quality Assurance certifications play in the United States beef industry. Clowser is the director of producer education at the National Cattlemen's Beef Association (NCBA) where she leads the development and implementation of NCBA's educational programs.

Dr. Matt Spangler will provide attendees with guidance on how to make genetic progress to improve end product quality. Spangler is a professor of animal genetics and an extension beef genetics specialist at the University of Nebraska-Lincoln and serves on the Beef Improvement Federation board of directors.

The program will conclude with a panel of all three speakers to allow event attendees to ask questions and gain further insight into how the information presented can help their herd deliver the value and make the grade to move the beef industry forward.

The event is free and open to all beef producers to attend. More information can be found on Gelbvieh.org.