Colorado producers launch Better With Beef

A new campaign to highlight the benefits of beef is being launched in Colorado.

September 12, 2019

2 Min Read
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Not only have beef producers increased sustainability 5% in the last six years, but they also contribute invaluable benefits such as wildlife habitat, open space, and recreational opportunities on over half of Colorado’s lands. Indeed, Colorado would not be what it is today, if it wasn’t for beef. The state’s beef industry fuels both the economy and bodies.

Now, the Colorado Cattlemen’s Association and Colorado Livestock Association have launched a consumer and citizen-facing educational initiative telling the story of why Colorado is “Better With Beef.”  

Colorado’s Governor Jared Polis stated, “We want to make sure that at the end of the day, farming and ranching isn’t just a storied part of Colorado’s history … but an important, dynamic, and growing part of Colorado’s future.”  

“We love our animals; we love our environment. We do everything that we can to leave the environment a better place next year than it was last year (…) meeting the needs of our consumers in Colorado, nationally, and worldwide,” said State Senator Jerry Sonnenberg, a beef producer from the eastern Plains at Sterling.

According to former Commissioner of Agriculture, Don Ament, “Today’s beef producers are producing the same amount of beef that they did in 1977 with 33% fewer cattle, and in Colorado that is a $4 billion industry.”  Governor Polis added, “I know that working with cattlemen and working with our beef producers, we can find a way to make the future work for Colorado ranchers.”

Related:Colorado governor explains his stance on fake meat

The “Better With Beef” launch marked an important milestone in continuing the legacy and evolution of Colorado’s beef industry. Colorado Cattlemen’s Association’s President, Steve Wooten, and Colorado Livestock Association’s President, Mike Veeman, stated, “The Better With Beef initiative will engage stakeholders, partners, and producers throughout Colorado to deploy the best in science, technology, and societal support.”  

Governor Polis said it best: “Agriculture is really at the foundation of every human life.”  

Follow the story of “Better With Beef” online at and on social media with #BetterWithBeef. 

Source: Colorado Cattlemen’s Associationwhich is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.

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