Subscribe to Our Newsletters
BEEF Magazine is the source for beef production, management and market news.
Beef sustainability means different things to different people, and a roundtable aims to sort things out.
March 17, 2014
Sustainability could mean increasing efficiency. It could also mean effective land management. But one thing's clear: not everyone has the same definition.
"Many of us in the cattle business grew up thinking of sustainability as making enough money to keep ranching the next year," says Nebraska cattleman Bill Rishel. "Of course that meant we had to care for our natural resources and manage them in a responsible way.
"That's not as obvious to today's consumer," he adds, "so we need to be part of this movement to redefine the concept."
More articles to enjoy:
You May Also Like
The dollars and sense of sustainabilityFeb 21, 2023
Current Conditions for
Enter a zip code to see the weather conditions for a different location.
Rationing tight suppliesFeb 22, 2024
Interest rates likely impacting producer interest in expansionFeb 22, 2024
Farm Progress America, February 22, 2024Feb 22, 2024
Resolution introduced to prohibit Paraguayan beef importsFeb 21, 2024