Hauling in style: 8 new pickups in 2018

Today’s pickups combine technology, style and plenty of muscle.

Burt Rutherford, Senior Editor

February 6, 2018

9 Slides

Just like your cellphone and computer, pickups have become much more technologically advanced in the past few years. But while advanced technology, ergonomic cab design and two full seats with legroom are great, what you really need a pickup for is to haul stuff and do the hard work that ranching requires.

As you’ll see when you take a look at the 2018 pickups featured in BEEF’s gallery of the latest models, today’s pickups give you both — more technology and stylish, comfortable interiors; and plenty of horsepower under the hood and muscle in the powertrain to haul the livestock and get the job done, whether it’s fixing fence, moving cattle on the ranch, hauling horses to a jackpot roping, taking the kids to a junior rodeo, or heading to town on Saturday night for dinner and a movie.

Check out the 2018 offerings in full-size and heavy-duty pickups. We think you’ll like what you see.

About the Author(s)

Burt Rutherford

Senior Editor, BEEF Magazine

Burt Rutherford is director of content and senior editor of BEEF. He has nearly 40 years’ experience communicating about the beef industry. A Colorado native and graduate of Colorado State University with a degree in agricultural journalism, he now works from his home base in Colorado. He worked as communications director for the North American Limousin Foundation and editor of the Western Livestock Journal before spending 21 years as communications director for the Texas Cattle Feeders Association. He works to keep BEEF readers informed of trends and production practices to bolster the bottom line.

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