Are urban and suburban consumers anti-agriculture? No, not really. But they are curious and want to learn more about how their food is produced. From that realization sprang A Day at the Ranch, spearheaded by Jamie Lindamood. She’s a city girl who became a country girl about 10 years ago when she married a rancher.

And as she became more familiar with how cattle and crops are raised, she became convinced that if her Wichita friends could just see the care and professionalism that ranchers and farmers take in producing food for a hungry world, much of the misunderstanding that has beef foisted upon consumers could be cleared up. Her efforts in conducting  two years of A Day at the Ranch proves she’s right, and earned her the 2017 BEEF Trailblazer Award.

Read the complete article highlighting Jamie's advocacy efforts here.

All photos by Melissa Hebb