NCBA stockmanship events go virtual

Annual program changes from regional events to a single virtual meeting in November.

Alan Newport, Editor, Beef Producer

September 30, 2020

2 Min Read
Homepage for Stockmanship and Stewardship
NCBA's Stockmanship and Stewardship clinics have been converted to a single, online event this fall.National Cattlemen 's Beef Association

The National Cattlemen’s Beef Association is changing its Stockmanship and Stewardship program from a series of live events spread across the country to a single virtual event this fall.

On Nov. 11-12 virtual attendees can view a number of sessions that address current and future issues for the cattle industry. The organizers say both days will allow virtual attendees to still participate in valuable low-stress cattle handling demonstrations.

The first day of the event will include sessions that take an in-depth look at Beef Quality Assurance (BQA) topics. Veterinarian Jason Nickell of Merck Animal Health will present on Individual Management Technologies and Diagnostics. A business track will cover everything from risk management and cattle marketing to how consumers have shifted their buying habits during the COVID-19 pandemic and beyond. NCBA’s policy team will provide an election reaction, discussing what issues the U.S. cattle and beef industry will be tackling in Washington, D.C. The first day of the event will conclude with a keynote presentation from Frank Mitloehner, University of California-Davis on recent industry happenings on the topic of sustainability.

On Nov. 12 the virtual sessions will cover a variety of topics, from the value of training producers and their employees on cattle welfare to panel discussions on genetic value and current traceability efforts. The event will close with a keynote from the experts at CattleFax sharing information on the economic state of the industry, and what it might look like in the days ahead.

Attendees will have the ability to interact with all speakers and clinicians on both days to get their questions answered and discuss how to apply what they have learned to their own operations.

Registration for this virtual event opens on Oct. 1 and is free of charge. The event is supported by Merck Animal Health and the checkoff-funded Beef Quality Assurance program.

The first 200 registrants will receive a complimentary event packet and gift courtesy of Merck Animal Health. Additionally, all participants will be eligible for a discount coupon to attend an in-person Stockmanship and Stewardship Regional Event in 2021 to be held in Ontario, Oregon; Elko, Nevada; Durango, Colorado; Danville, Indiana; and Bowling Green, Kentucky. For more information and to register go to

About the Author(s)

Alan Newport

Editor, Beef Producer

Alan Newport is editor of Beef Producer, a national magazine with editorial content specifically targeted at beef production for Farm Progress’s 17 state and regional farm publications. Beef Producer appears as an insert in these magazines for readers with 50 head or more of beef cattle. Newport lives in north-central Oklahoma and travels the U.S. to meet producers and to chase down the latest and best information about the beef industry.

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