Max Armstrong shares how the promotion of avocados from Mexico has helped build demand for domestic fruit. U.S. consumption has risen from 1 pound per person to more than 8 pounds per person today. The large Mexico crop, which was a concern at first, has turned into a benefit. Those imports are also balancing supply, and prices.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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