Beef Magazine is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Farm Progress America, August 29, 2019

Audio-Farm Progress America, August 29, 2019

Max Armstrong shares insight from Dairy Management Inc. and the rising need for transparency in agriculture

Max Armstrong talks consumers and food knowledge with insight from Dairy Management Inc., noting that farmers need to commit to sustainability more quickly. The key will be a rising need for transparency with 73% of consumers saying they’re willing to pay more for products that are more transparent. This is more than talking about what you do on the farm, but providing proof of what you do.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

Photo: Willie Vogt

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.