Farm Progress America, July 8, 2020

Max Armstrong considers the power of the word 'natural' on a food label

Max Armstrong shares some insight on the word "natural" and how it's impacting consumer demand. Sales growth of foods listed as "natural" gaining higher consumer interest among traditional grocery stores. Max shares insight from a consumer survey showed that more than one-third of consumers were swayed by the phrase "natural" on food labels, and that beat out "non-GMO" or "organic." And consumers rate the phrase "natural" highly.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

Image: iStock/Getty Images Plus

TAGS: Business
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