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Farm Progress America, May 11, 2021

Max Armstrong shares insight into facial recognition use on ranches.

Max Armstrong says there's long been a problem with RFID tags. Bryan Elliot, ranch manager in Montana, was convinced there's a more efficient to electronically identify cattle. His technology can recognize cattle faces from up to 40 feet away, and offers efficiency for cattle management using everyday tech.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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