Max Armstrong shares that farmers often think environmental rules come from government, but a CoBank study shows the importance of customers in the decision to engage in sustainability approaches. This trend has major implications across the entire food value chain. Max offers insight on the issue.
Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.
Photo: Zakaz86/iStock/Getty Images Plus
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