Max Armstrong looks at the announcement that venture investment arm of Hormel Foods, 199 Ventures, has entered an exclusive partnership with the Better Meat Company to bring mycoprotein and plant-based protein products to the market. Better Meat uses a potato-based fermentation process using mycoprotein boasts more protein than eggs and more iron than beef. Max shares insight on why Hormel Foods is making that investment.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

Photo: Better Meat