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Farm Progress America, October 2, 2019

Max Armstrong offers a look at the changing beverage industry and its impact on dairy consumption

Max Armstrong shares insight on how the beverage industry has changed milk consumption, and the competition isn’t always from milk substitutes. A report from Dairy Management Inc., shows that the biggest impact on milk consumption has been bottled water, which has ‘flooded’ the grocery store. And those plant-based beverages are also taking dairy milk market share.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

Photo: SergeyKlopotov/iStock/Getty Images Plus

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