I know many restaurants are closed right now due to COVID-19 restrictions, but we have seen countless other retailers perfect their drive-through and take-out services enabling Americans to continue to grab a bite to eat when they are out and about.
Culver’s is one of those locations, and at a time when so many companies are taking a stand on one social issue or another, Culver’s continues to stand firmly in support of American’s farmers and ranchers.
This alliance is a natural fit given that food producers provide the ingredients that Culver’s customers know and love. From their Butterburgers® to their frozen custard, Culver’s works alongside America’s dairy and meat producers to provide an exceptional eating experience every single time.
Culver’s says, “We only use real dairy from American family farms, with relationships that go back over 30 years.”
Additionally, the iconic Butterburgers® are made with a blend of well-marbled sirloin, chuck and plate. Culver’s says, “When it comes to beef, you want fresh beef. Frozen beef loses moisture and when you lose moisture, you lose flavor. And we won’t compromise on that.
The brand isn’t just known for its great-tasting eats. They believe in the producers who make it possible.
In 2020, Culver’s once again hosted Thanks Day, raising a total of $144,975. The annual fundraiser was held Sept. 24 across 761 Culver’s locations.
According to Culver’s, “Guests were able to order a scoop of Fresh Frozen Custard for $1, and the proceeds were donated to an FFA chapter or other local agricultural organization in each restaurant’s area.
“This year’s donation total exceeded the record of $112,000 held by 2018’s event, making 2020 the most successful Scoops of Thanks Day yet. Culver’s is especially proud to have raised so much money during a time when it’s challenging for many FFA chapters to host fundraisers of their own.
“Scoops of Thanks Day began as an annual fundraiser in 2015 and has since raised more than $500,000. The special day is part of Culver’s Thank You Farmers Project, which works to support agricultural education programs that teach smart farming.”
Culver’s Thank You Farmers Project began in 2013. The annual event has raised more than $2 million, which has been donated to agricultural education. Another $55,000 has been awarded to FFA essay contest finalists with a whopping 2,050 essays submitted.
The company has hosted 17 #FarmingFridays social media takeovers by agricultural influencers, and there are currently four blue barns in the Midwest painted with messages of gratitude. Notably, 86,000 scoops of custard have been served at the National FFA Convention & Expo in Indianapolis.
Other programs include Culver’s Blue Jacket initiative, which has provided 550 blue jackets to FFA members who may not be able to afford them.
The opinions of Amanda Radke are not necessarily those of beefmagazine.com or Farm Progress.